To celebrate women’s football and raise awareness during the UEFA Women’s Euros 2022, Adidas launched 3 major campaigns championing the power of positive support in sports.

Together with Freeda Media UK and Baesianz FC this campaign highlights how teammates, friends, and coaches help athletes overcome pressure, promoting inclusivity, confidence, and a renewed love for the game.

You can find more info about the project on Adidas' website:
EUFA Woman's Euros 2022 with Adidas